Jacqueline Barba

Digital Editor
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Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

03/05/2024

Whole Foods Unveils Small Format for Urban Areas

Take a first look at the retailer’s “quick-shop” convenience/grocery store banner designed for urban neighborhoods. The first Whole Foods Market Daily Shop is slated to open this year.
02/29/2024

Lowe’s Rolls Out Design Experience for Apple Vision Pro

The Lowe's Style Studio is a virtual home improvement app that uses spatial computing technology and preset styles curated by Lowe's to help customers visualize and design their kitchen using the 3D headset.
04/08/2024

See What P2PI Has in Store for Future Forward 2024

Retailers, CPG brands, solution providers and industry thought leaders will take the stage to explore data, AI, today's consumer and more at our annual conference, May 13-15 in Philadelphia.
02/28/2024

Tesco Forms Media Partnership With Car Giant

The deal will bring Vauxhall Motors branding and advertising to the British grocery chain’s electric vehicle (EV) charging stations as well as other Tesco channels.
02/28/2024

Wawa Unveils Retailer Media Network

Goose Media Network enables brand partners to engage shoppers through customizable ads and campaigns across Wawa’s website and app as well as video at the pump.
02/27/2024

DTC Brand Finds Exclusive Retail Partner in Sephora

Mane, founded by a celebrity hairstylist, helps grow Sephora's hair care category while in-store displays support the brand's recycling program.
02/26/2024

Dollar General Opens 20,000th Store

On Feb. 24, the retailer held a grand opening celebration at its DG Market location in Alice, Texas.
02/23/2024

P2PI Hosts Party for Retail Media OGs

Attending Shoptalk? Join P2PI for a free evening of networking, drinks and light bites on Monday, March 18, at The Cosmopolitan in Las Vegas, after a day of learning.
02/22/2024

Revlon Lends Lipstick Hues to Home Design Game

Revlon has collaborated with Redecor to introduce shades from its lipstick collections to the design simulation game for players to decorate their virtual spaces.
02/22/2024

Tell Us What Events You're Attending in 2024

Take our one-question survey to share what industry events you plan on attending this year.