ARTICLES BY THIS AUTHOR
07/12/2022
Survey: How Consumers Feel About Amazon Ads
With Amazon Prime Day underway, a recent survey sheds light on consumer sentiment toward Amazon’s targeted ads. Spoiler alert: Most don’t notice the search ads.
07/04/2022
It'Sugar Continues Experiential Store Expansion
It'Sugar will open new candy department stores in the U.S., including a pop-up store in New York's Times Square, and its first in Canada.
07/06/2022
Study: Back-to-School Shoppers Want Affordability, Convenience
A new report summarizes how shopper behaviors are changing due to rising inflation and inventory shortages, highlighting trends and generational differences.
07/11/2022
CVS Pilots In-Store Skin Care Center
CVS Pharmacy is continuing to hone its beauty offerings, this time bringing prestige beauty brands to mass retail through a new shop-within-a-shop concept.
07/11/2022
Pilot Flying J to Host Wienermobile for 'Hot Dog Day'
Kraft Heinz and Pilot Flying J will mark the micro-holiday on July 20 with a summer-themed promotion including in-store freebies and special appearances of Oscar Mayer's hot dog on wheels.
06/21/2022
Albertsons Closes Loop Between Ad Spend, Sales
The Trade Desk has partnered with Albertsons Media Collective to bring verified-buyer audience and measurement solutions to the advertising tech company’s platform.
06/27/2022
PepsiCo Celebrates New York's Best with 'Summer of Giveaways'
The New York-based brand is offering locals the chance to win Big Apple experiences via QR codes located around the city.
06/22/2022
GNC Expands Meal Delivery Service in U.S.
After successful pilots in select states, GNC RealEats is now delivering its healthy meal options across the U.S.
06/20/2022
Activation Gallery: In-Store Technologies 2.0
Retailers, often with the help of brand partners, are increasing the use of technology to enhance the in-store experience. Here are some technologies that have caught the eyes of our editors.
06/20/2022
Kroger Expands Number of EV Charging Stations
The grocery giant has phased in hundreds of chargers from Blink, Electrify America, EVgo, Tesla and Volta in select markets, with more to come.