Samantha Nelson

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Samantha Nelson is a freelance writer covering the commerce marketing industry. She is a former Senior Editor - Content for the Path to Purchase Institute, having covered Kroger, Dollar General, Family Dollar, Whole Foods, Meijer, Southeastern Grocers, Publix, Ahold Delhaize, PetSmart and Petco.

ARTICLES BY THIS AUTHOR

02/07/2024

Native Brings Girl Scout Cookies Scents to Target

Procter & Gamble’s Native launched a limited-edition collection of personal-care products in December inspired by Girl Scout Cookies exclusively at Target.
02/01/2024

Fancy Sprinkles Gives Walmart a Valentine's Day Exclusive

DTC edible arts brand Fancy Sprinkles has brought a line of Valentine’s Day products exclusively to Walmart following a successful holiday collaboration.
01/29/2024

Athena Club Brings Barbie Razors to Target

DTC personal care brand Athena Club launched a set of limited-edition razors exclusively at Target in November through a licensing deal with Warner Bros.’ “Barbie.”
01/26/2024

Target Stocks Exclusive Holiday SKUs from Clorox

Clorox Co. provided Target with a pair of exclusive, limited-edition holiday packages of Clorox disinfecting wipes.
01/24/2024

Gillette Works With Razer for Target Exclusive

Procter & Gamble’s Gillette Labs teamed up with gaming hardware manufacturer Razer to launch a limited-edition razor exclusively at Target in November.
01/19/2024

CPG Partners Leverage Kroger for the Holidays

Kroger’s aisles were fully decked with secondary displays from various CPG partners.
01/18/2024

Weleda Expands Its Facial Care Offerings With Amazon

Swiss beauty brand Weleda released a pair of face care lines exclusively through Amazon in the fall.
01/22/2024

Target Showcases Beloved Seasonal Scents

Seasonal scents from Unilever’s Beloved by Love Beauty and Planet line are receiving the spotlight on a secondary display in stores.
01/17/2024

Target Introduces a Private Label Kitchen Brand

Target shines a spotlight on its first private label kitchen brand.
01/12/2024

Tonies Brings Its Audioboxes to Walmart

Tonies, a Germany-based screen-free audio entertainment system, came to Walmart stores in October with a series of exclusive bundles.