Magazine

Advertisement
  • The New Consumer (May-June 2023)

    The NPD Group shares insights into the booming prestige beauty category, others look closely at the buying mindset and habits of the sustainably conscious and … the drunk.
    p2pi
  • Retail Media Summit Sneak Peek

    Here’s the inside scoop on what to expect at Retail Media Summit, June 27-30 in Chicago.
    p2pi
  • Retailer Media Networks: The Debut of Casey’s Access

    Executive Art Sebastian discusses standing up a retailer media network as well as the c-store chain’s unique position in America’s Heartland.
    p2pi
  • Member Perspective: Maximizing Retail Media Partnerships

    The three key factors to consider when working with various networks, according to Goodway Group's Kim Hatch.
    p2pi
  • Member Spotlight (May-June 2023)

    A snapshot of industry leaders from the P2PI member community: Jelmar (CLR Brands) and Thomas J. Paul.
    p2pi member
  • From the Trenches of ChatGPT

    Generative AI and its impact on businesses is just beginning to be understood, but it marks a decidedly clear fork in the road for the next era of technology and the evolution of many industries as we currently know them, says Editorial Director Jessie Dowd.
    chatgpt
  • In-Store Experience Trends to Focus On

    Conducting this in-store shopping research again allows us to correlate 2022 and 2023 results, says Great Northern Instore's Dan Sabanosh.
    p2pi great northern instore
  • Examining the In-Store Shopping Experience

    Our latest research provides updated insights into shopping patterns, new areas of opportunity and the factors that could influence future behaviors.
    p2pi
  • Introducing our 2023 Hall of Fame Honorees

    ​​​​​​​Each year since 1994, the editors of the Path to Purchase Institute have selected three industry leaders for induction into the Hall of Fame.
    p2pi
  • Hall of Fame Profile: Mimi Dixon

    As director of brand activation and content at Crayola, Dixon leads a team that creates consumer connections every day, guided by four over-arching principles: authenticity, transparency, credibility and inclusivity.
    p2pi
  • Hall of Fame Profile: Brent Rosso

    Ulta Beauty's Brent Rosso has never been one to shy away from a good startup challenge. A native of the Twin Cities in Minnesota and classically trained as a marketer, he never could have predicted his career path coming out of college.
    p2pi
  • Hall of Fame Profile: Bob Waibel

    This year marks Bob Waibel’s 45th year in the industry, having spent time on both the CPG and agency sides of the business. He is the senior director of commerce marketing at Conagra Brands.
    p2pi