For the Crest and Oral-B 3D White launch, Procter & Gamble tapped Arc Worldwide, Chicago, for an integrated campaign that featured:
Sampling offers and an online presale via e-mails from popular women's entertainment site DailyCandy.com.
The online stores at Gerber.com, FlattCola.com and NatureValley.com are actually "branded storefronts" on Alice.com. Once shoppers place an item in their shopping cart, they are prompted to sign up with Alice.com to complete the order.