Rihanna’s Fenty Beauty Launches at Target’s Ulta Shops

Rihanna’s cosmetics brand, Fenty Beauty, rolled out to Ulta Beauty at Target in-store shops on Oct. 1.

The Ulta Beauty at Target assortment spans a special mix of full-size top-selling products (e.g., Hella Thicc volumizing mascara and Invisimatte instant setting + blotting powder) as well as new mini sizes and sets of “fan-favorite” products called Fenty Snackz, which are curated specifically for and exclusive to Ulta Beauty at Target, according to a media release.

Some of the exclusive Fenty Snackz sets include:

• Mini Match Stix Duo Contour + Shimmer Set: mini versions of the Match Stix contour and shimmer skinsticks, available in specifically curated sets for all skin tones.
• Fenty Fam Faves Three Piece Eye, Lip + Highlighter Set: a gloss bomb mini universal lip luminizer in Fenty Glow, full-size Hella Thicc volumizing mascara and Killawatt Mini Freestyle highlighter in Wattabrat shade.
• Lil Gloss Bomb Trio Mini Lip Gloss Set: a mini set of three bestselling shades: Fu$$y, Hot Chocolit and Glass Slipper.

Fenty is the latest prestige beauty brand to join Target’s assortment. The retailer says it creates an inclusive shopping experience particularly through the brands it carries, and Fenty is a perfect addition given its wide range of cosmetics for all skin types and tones (including one foundation that’s available in 50 shades).

“For two years, Ulta Beauty at Target has offered the makeup, skincare and hair care brands our guests love, and we are thrilled to add the beloved Fenty Beauty brand,” Jill Sando, executive vice president and chief merchandising officer, Target, said in the release. “Our curated assortment — including Fenty’s best-selling products, as well as new mini sizes and sets, will spark discovery and deliver affordable joy to our guests.”

“We’re thrilled to expand our Ulta Beauty at Target offerings with the launch of Fenty Beauty,” Monica Arnaudo, chief merchandising officer, Ulta Beauty, added. “Our guests love shopping the brand in our stores and Ulta.com, and we know they will embrace this added touchpoint to discover all of our Fenty favorites in mini sizes and curated sets, an offering created just for Ulta Beauty at Target.”