Jacqueline Barba

Digital Editor
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Author Profile

Jackie Barba leads digital content efforts for p2pi.com, covering shopper marketing activity and industry trends and news as well as identifying content crossover opportunities for Path to Purchase Institute magazine and overseeing several front-of-book departments. Follow her on Twitter or connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

03/27/2024

Instacart Enables Cart-Building From Third-Party Apps

More than a dozen launch partners will roll out Instacart Developer Platform integrations over the coming months, including The New York Times Cooking and GE Appliances.
03/27/2024

P2PI’s Future Forward to Explore Data, Measurement & Retail Media Tactics

Mondelez International, Kroger Precision Marketing, Kraft Heinz and others join the speaker lineup to discuss various aspects and trends related to retail media and digital marketing.
03/27/2024

VML, CommerceIQ Partner to Enhance Digital Shelf Performance

The agreement blends CommerceIQ’s AI capabilities, brand data and analytics with VML’s planning, creative and execution suite.
03/26/2024

Hy-Vee Nabs CEO of Saatchi & Saatchi X as Chief Marketing Officer

Jessica Hendrix will oversee Hy-Vee’s marketing efforts and retail media network growth and strategic operations.
03/26/2024

Yesway to Grow Footprint in the South in 2024

The convenience store operator is significantly expanding its presence in Oklahoma with multiple new Allsup's stores slated to open by the end of 2024, as well as a small store concept in Texas.
03/26/2024

Associated Wholesale Grocers Adopts Instacart’s Smart Carts

The tech company’s services, including same-day delivery and AI-powered Caper Carts, will roll out to an additional 2,300 AWG member stores.
03/26/2024

P2PI Adds Whole Foods to Future Forward Agenda

A keynote session and fireside chat with Whole Foods’ store design team leader exploring the future of grocery retail is among the in-store experience-related sessions we’ll have at the May 13-15 conference.
03/21/2024

Monster Energy Debuts New Flavor With Mixed-Reality Experience

Fantasy Ruby Red features a unique custom can design that brought characters to life through an immersive physical and AR-enabled launch event in Los Angeles.
03/20/2024

Lowe’s Tests Google’s Offsite Retail Media Solution

Lowe’s One Roof Media Network is launching its first offsite retail media offering on Google Search and Google Shopping inventory.
03/20/2024

Epsilon Evolves Retail Media Platform

Epsilon Retail Media now couples AI with a "person-first" marketing approach to help brands better engage shoppers on retailers’ properties, across the open web or in tandem.