ARTICLES BY THIS AUTHOR
08/01/2022
The New Consumer (July-August 2022)
A look at Gen Z’s loyalty, back-to-school shopping and the connection between ‘fueling’ and consumer spending.
07/27/2022
Has Online Grocery Shopping Hit a Plateau?
New consumer research from ChaseDesign explores how online grocery shopping is evolving, how shoppers are engaging with e-commerce services and which retailers are doing it best.
07/26/2022
Bondi Sands Enhances Amazon Ads Performance
The personal care brand leveraged Skai and Stella Rising to drive brand awareness and grow new customers using Amazon’s demand side platform (DSP) and Sponsored Ads.
07/26/2022
Walmart.com Expands Spanish Language Search
This experience enables shoppers to search in Spanish for over 600,000 of the most-ordered items.
07/25/2022
Walgreens, Camp Have an ‘Ultimate Beach Day’
Retail partners are giving away free, limited-edition beach-themed bundles and inviting New Yorkers to partake in a family friendly event in August.
07/25/2022
Best Buy Opens Smaller, 'Digital First' Store
Best Buy is testing a new, digitally enabled store format in Monroe, North Carolina, complete with expanded fulfillment options and a seven-foot-tall digital display that greets shoppers.
07/21/2022
Welcome to Our New Website
The Path to Purchase Institute has launched a brand-new website experience converging our two websites (P2PI.org and PathtoPurchaseIQ.com) into one powerhouse site.
07/20/2022
Wine Brand Awards a Home Bar
Shannon Family of Wines enlisted DIY design influencers to help execute its "Build Your Buck Shack" omnichannel campaign, which includes an enticing sweepstakes.
07/19/2022
Forrester Ranks Top Global Media Service Providers
Omnicom Group received the highest scores in the retail media, commerce media, intelligence and insights, and optimization criteria.
07/19/2022
Volta Media Network Promotes Michelin Campaign
A study conducted by an independent third-party research firm revealed this campaign improved awareness of Michelin’s EV-specific tires by 70%.