Tim Binder

Executive Editor
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Author Profile

Tim Binder is Executive Editor of the Path to Purchase Institute and P2PI Magazine. He's been with P2PI and covering commerce marketing since 2009. Connect with him on LinkedIn here.

ARTICLES BY THIS AUTHOR

06/19/2022

Partnership Built on Trust and Innovation

A Q&A with Beth Gross, director of business development & channel partnership at Yahoo and a speaker at the upcoming Retail Media Summit.
02/14/2022

Path to Purchase Trends 2022: Adapting to Abnormal Times

Our 26th annual survey finds an industry figuring out how to engage shoppers while still dealing with the persistent pandemic and plenty of other concerns.
12/02/2020

Walgreens Launches Retail Media Network 

Following the lead of other major CPG retailers, and further accelerating the digitalization of its business, Walgreens in December got in the retail media network game.