Author Profile

Managing Editor

Charlie Menchaca is Managing Editor at the Path to Purchase Institute.

10/02/2023

This year's guide features 20 pages of curated editorial content and in-depth profiles from 9 leading companies.

03/28/2022

For the second year in a row, Unilever ran a revamped version of a sports-themed campaign highlighting personal care at warehouse club chains.

08/08/2023

The Unilever brand teams up with diverse creatives for an extended campaign.

08/08/2023

Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai.

08/01/2023

This year's guide features in-depth profiles from 12 leading companies.

07/27/2023

Seventy percent of surveyed consumers plan to spend at least $51 on classroom needs this year, according to data from Breaktime Media.

07/26/2023

Here's how brands can leverage this emerging opportunity at brick-and-mortar sites.

07/03/2023

The "OreoCodes" campaign nabbed medals across multiple categories.

06/27/2023

More than 75% of consumers head to grocery stores or Walmart for their holiday needs, according to data from Breaktime Media.

06/29/2023

Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.