ARTICLES BY THIS AUTHOR
07/09/2022
Epsilon Talks Reaching and Retaining Shoppers
The Path to Purchase Institute chats with Epsilon SVP Dan Perez about the impact of inflation, changing consumer behavior and how CPGs can benefit from verified purchase optimization.
02/13/2022
The New Social Tonic: Cannabis-Infused Beverages
How Cann grew its 'Unspiked' sampling program.
02/13/2022
CeraVe Touts Healthy Skin Through Digital
The L’Oreal brand launched an all-digital campaign last November to highlight the health benefits of its products on skin.
02/13/2022
Instacart Champions 'Homemade' in its First Brand Campaign
The grocery delivery platform Instacart celebrated fresh food and community in its first-ever integrated brand campaign.