ARTICLES BY THIS AUTHOR
02/09/2023
P2PI Names 2023 Hall of Fame Class
This year’s inductees are executives from Conagra Brands, Crayola and Ulta Beauty.
02/07/2023
On Trend: Seeing Brands Clearly
Colgate-Palmolive and 1WorldSync share best practices for product content.
02/07/2023
Brand Watch: Molson Coors Celebrates with Drizly
The BevAlc company’s Topo Chico hard seltzer finds an audience online.
02/07/2023
Member Spotlight (January-February 2023)
A snapshot of industry leaders from the P2PI member community: Lactalis US Yogurt, Grey and Nestle Coffee Partners.
01/30/2023
Retail Media Unplugged, Episode 1
P2PI chats with Shipt and Criteo about the promise of retail media, measuring incrementality and trends for the year ahead.
12/13/2022
2022 Holiday Meal and Gift Shopping Trends
Consumers are turning to Amazon and grocery stores to meet their needs, according to data from Breaktime Media.
12/05/2022
Category Closeup: Convenience Across Channels
PepsiCo’s Kate Garner explains how the company uses data to better help shoppers.
10/17/2022
P2PI LIVE: A Primer on Confluencer Commerce
Bryan Gildenberg shares how to navigate the integration of commerce, media and content.
10/03/2022
On Trend: Inside a Metaverse Distillery
Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.
10/03/2022
On Trend: Social Shopping
We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space.